iResearch statistics show that in 2014 China e-commerce market size of 12 trillion and 300 billion yuan, an increase of 21.3%, is expected in the next few years will maintain steady and rapid growth, 2018 e-commerce market will reach 24 trillion and 200 billion yuan.

industry scale: in 2014 the scale of China’s e-commerce market transactions 12 trillion and 300 billion yuan, an increase of

iResearch statistics show that in 2014 China e-commerce market size of 12 trillion and 300 billion yuan, an increase of 21.3%, the growth of online shopping exceeded 10% in 48.7%, the annual total retail sales of social consumer goods penetration for the first time, has become an important force to promote the development of e-commerce market. In addition, the online travel growth of 27.1%, local living services O2O growth of 42.8%, and jointly promote the rapid growth of the overall e-commerce market.

 

industry structure: electricity supplier market structure is stable, online shopping accounted for significantly improved

iResearch statistics show that in 2014 the structure of e-commerce market segments in the industry, SMEs B2B e-commerce accounted for half of the total, B2B e-commerce accounted for more than 70%, B2B e-commerce is still the main body of e-commerce; online shopping transaction size market share reached 22.9%, increased 4.2 percentage points higher than in 2013; Online travel market the scale and the local life service O2O market share compared with 2013 have different degrees of improvement.

iResearch analysis, B2B from the market perspective, the future of B2B e-commerce operators in online trading, supply chain finance, quality inspection, logistics and other supporting services is expected to continue to deepen the development of 3-4 years, Chinese SMEs B2B e-commerce market will remain relatively steady growth. From the online shopping market, along with the expansion and internationalization strategy of typical business enterprise rapid development, the mobile shopping market to the three or four line of the city and the rural market layout, the next few years, China online shopping market will continue to maintain rapid development of online shopping in e-commerce will continue to enhance the proportion of. In addition, the online travel market, although the proportion is low, but driven by the hotel, tourism and other market segments, has maintained more than 25% growth, has become an important part of the e-commerce market; O2O gradually fall, services such as catering, leisure and entertainment, O2O wedding has gradually formed the scale, the future development of local life service O2O great potential.

 

future development: mobile shopping to promote the rapid development of online shopping market, the rapid development of online travel and

O2O

iResearch statistics show that China e-commerce market segments, mobile shopping market is developing rapidly, the next few years will maintain the compound growth rate of 48%, become the main driving force of the rapid development of online shopping market; in addition, the online travel and the next few O2O >