information age "input" has become the most common daily life scenes, and "dear" is the most commonly used title of the network folk. Recently, Sogou input method of large data joint team of Renmin University of China journalism and Social Development Research Center released the "report" the evolution of information production and emotional value structure Chinese netizen, heat input Sogou input method based on the "report" based on the statistics in recent years a series of input data, showing Chinese users change of social concept in public areas and special groups, social relations, and then highlight the socialist core values of social cognition.


from the release of the report, from the first to meet the basic needs of the user input text Sogou input method, and then to now voice input upgrades and cross-border services, through big data and artificial intelligence technology, so that hundreds of millions of Internet users to express and access to information will become richer, smarter, but also will in the Internet information production, social discourse and emotional communication plays an important value.

love live, love red envelopes

the release of the "Chinese users of information production and emotional value structure evolution report", it can be said that the first time from the input data of four dimensions to change production behavior China users of information and content, features, China users private and public sector special people and social relations and socialist core values, draws the outline of the changes Chinese public opinion.

According to

statistics show that in the behavioral level, Chinese users daily typing total as much as 35 billion, 20062016 years, ten years, the average annual total of 127750 typing million words, including 22 in the evening before the stage, is the most active users typing all day long time, social networking sites (App) to more than 90% of the proportion of the largest share. Internet users often occupy the landing site or App.

the past five years, "live, red envelopes, Shuabing" is the highest degree of network behavior of Internet users mentioned, and "dear" has become the most commonly used network folk appellation. At the content level, women are more interested in using emoticons, gossip and feelings, while men are more likely to be political.

an interesting phenomenon is that in the private topic, love is still the core of the work in second, shopping is the people in addition to maintaining social networks outside the first core areas. The report of the four generation network network behavior has given data, after 00, 80 love entertainment and social performance for the search and read the news, after the 70 is pragmatism, love browsing news and connect with others.

can be said that the report uses big data to tell the behavior and emotional behavior of Internet users. This forum has attracted many scholars and politicians and industry representatives to participate, and also on the Internet, big data and artificial intelligence technology to emerging public opinion research opportunities and challenges, conducted extensive and in-depth discussion.