Abstract: take away the main call service group is a social group of young people aged 19-35, but also highly active users of the internet. Among them, 19-24 year old students in the school is accounted for more than 56.4% of the total, which is an important reason for the major platforms aimed at the campus market.

 

recently, attention to the school cafeteria takeout distribution meal came "announced, has been completed by the first campus life service platform 59 store collar vote, the fund and the individual LAN with the cast of millions of angel angel round of financing.

the new situation in the "Internet plus", enhancing all walks of life to embrace the Internet trend, while the lower threshold of the catering industry is most vulnerable to the impact of the Internet, O2O has become a new takeaway catering industry development trend. It is reported that in the first half of 2015, China’s Internet catering takeaway market orders showed rapid growth, turnover of more than 12 billion yuan. Along with the network popularization and the policy of "Internet plus" behind, is expected in 2017 China’s catering O2O market will exceed 200 billion yuan. Huge market just need to give the market a huge imagination, takeaway O2O market competition into the white hot stage.

since the second half of 2015, the takeaway platform including Baidu, word-of-mouth, the U.S. group, public comment and hungry subsidy war intensified, in this fight so fierce takeaway O2O Red Sea, attention to the campus cafeteria takeaway meal came "announced has been completed by 59store lead investor, Tun LAN fund and personal angel with the cast of millions of angel round of financing.

according to the survey, the main takeaway takeaway service is a social group of young people aged 19-35 years old, but also highly active users of the internet. Among them, 19-24 year old students in the school is accounted for more than 56.4% of the total, which is an important reason for the major platforms aimed at the campus market. For a time, the school life area was quickly bombarded by a variety of leaflets, coupled with a variety of attractive subsidies, so that students quickly moved from the cafeteria to the dining room. But the takeaway business cooperation is mostly outside the shops, food quality is uneven in quality for the food safety problem out the hidden trouble, but there is a "black out" scandal continue to be broke. At the same time, a large number of delivery staff to campus, campus food hygiene and safety management of hidden danger. How to better serve the students and teachers, teachers and students to provide a safe, health, delicious, fast service, become the school logistics department needs to solve as pressing danger.

"meal" in view of the present situation emerged, in 2015 October officially launched operations, dedicated to the school cafeteria to build an exclusive platform takeaway, the "healthy, fast and affordable" market positioning of teachers and students praise, opened the market quickly for the campus canteen takeaway. At present, the rice has covered 9 universities in Hangzhou, serving teachers and students of the about 200000, the average daily order of 1200 single, and has achieved micro profit. < >