2012 electricity supplier big reshuffle, electricity supplier how to spend the winter?

according to CNNIC data show that as of the end of December 2011, China users reached 513 million, the total number of Internet users in 55 million 800 thousand; Internet penetration rate compared with the previous year increased 4 percentage points, reaching 38.3%. Chinese mobile phone users reached 356 million, an increase of 17.5%. The rapid growth of Chinese Internet users, to provide a huge space for e-commerce. 2011 e-commerce attracted nearly 30 billion yuan investment. Under the investment of hot money, China’s electricity supplier team sprung up to grow up, however, with the passage of time, the bubble slowly emerging!

buy collapse

from the beginning of the year to thousands of war, the regiment million melee, group purchase industry has covered all over with cuts and bruises.

by the end of 2011, the country of birth of the group purchase network 5877, but the number of operators at the same time in the group purchase website has been from July 5188 to reduce the number of peak at the end of 3909, a nationwide 1968 group purchase site closed, in the fierce competition in the market for a group purchase exit, the total number of operations group purchase website 33.5%.

a "thousand group collapse" the tide continued to spread, on the other hand, group purchase transactions are rising, record highs, group purchase market Rainbow Night phenomenon. In just the past December 2011, the national monthly trading volume hit a new record of 3 billion 500 million yuan. 2011 China total transaction volume of up to 21 billion 632 million yuan, the monthly compound growth rate of 19.6%. Buy also help consumers save 28 billion 200 million yuan to resist high CPI.

Part of the group purchase website

survival also started to do the adjustment and change of the transformation of jumei.com B2C mall, happy network group purchase outsourced to F group. Some even become web site navigation, rebate network, community and so on.

B2C mall dispute, loss, bankruptcy continued

at the B2C mall to buy the used mobile phone does not return, do not use the notebook computer to 1 months of problems but can’t return… And so on and so on disputes online yisou a large.

2011 VANCL the huge loss of 600 million in crisis, Mcglaughlin and dangdang.com before 3 quarter earnings loss

poly product network, NetEase is still goods, such as the exchange of ants have terminated service

2012 China’s Internet is not an ordinary year, the big winter of e-commerce has come, 4 years ago, the video site bubble will reproduce!

electricity supplier how to spend the winter?

one, cut advertising costs, slowing the pace of expansion


from a union B2C advertisers dynamic