China as a rule of law society, in the name of the enterprise, although there are many ways to grasp, however, all of which need to be based on the law. Therefore, the name of the enterprise to be reasonable and legitimate, such a name is a success.

We should have great originality in

to the enterprise, product name or trademark design, according to the characteristics of the industry, consider the characteristics of product function and spirit of enterprise business philosophy and other aspects, do not imitate others, if the cause of the same or similar, as consumers of fuzzy line people are unfavorable to oneself.

secondly, when we design the enterprise name, we must comply with the provisions of laws and regulations, so that the commercial name is easy to register, can be protected by laws and regulations.

trade name refers to the name or logo used by the commodity producer or operator in business. Trademark as a business logo and competitive means to comply with the following provisions:

The name of the

trade name shall be healthy and standard, and shall not harm the state, society or public interest. The name of this kind of prohibition is mainly the same or similar to the name of the state, the name of the party and government organs, etc., which is harmful to the socialist morality or other adverse effects.

trade name shall not be identical or similar to the name of a foreign country (or region).

the name of the company shall not be the same as or similar to the name of the intergovernmental international organization.

company does not use the name of a foreign language or Chinese pinyin.

trade name shall not use the name of the number. But does not include the name of the enterprise.

the same trade name shall not be identical within the statutory scope.

China’s legal definition of the trade name is not the same scope is: (1) the name of the former city, county, district level administrative divisions of the name of the city, county, District Administrative Region shall not be the same. (2) the name of the administrative divisions of a province, autonomous region or municipality directly under the central government shall not be identical in the administrative area of the province, autonomous region or municipality directly under the central government. (3) the name of the company with the "China", "China" and other national names in the country shall not be the same.

in addition, according to the law of our country, where the main business are subject to the administrative department for Industry and commerce registration, or shall not be opened. The business owners should be registered with the business registration.

in China, the following principles are applied to the registration of business names:

(1) mandatory registration principle.

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