first_imgThe US travel community today thanked and congratulated Congress for passing a spending bill that renews Brand USA, America’s public-private travel promotion partnership.US Travel Association chief executive officer and president Roger Dow, said that it is great that Congress approved the extension of the program.“It’s not every day that Congress makes a policy move that makes abundant sense and has demonstrable value for every region and demographic of this country. Renewing Brand USA is one such thing,” Mr Dow said.“The tens of thousands of jobs it creates, the zero cost to federal taxpayers, the fact that it helps our trade balance by bringing huge amounts of foreign currency to the U.S., the contribution it makes to reducing the deficit by millions—Brand USA is simply a policy that works.”In only its third year of existence, Brand USA’s economic impact through attracting international visitors is strong, in 2013, the program drew more than 1.1 million additional visitors to the United States, generating USD$3.4 billion in additional visitor spending.A recent study by Oxford Economics confirmed Brand USA’s economic impact by revealing the consequences of a future without the program, over the ensuing five-year period, 2016-2020, America would have lost nearly USD$54 billion in total business sales.“The travel community gives great thanks to Reps. Gus Bilirakis and Peter Welch, and Sens. Amy Klobuchar and Roy Blunt along with Senate Major Leader Harry Reid for leading the effort to reauthorize Brand USA,” Mr Dow said.Source = ETB Travel News: Lewis Wisemanlast_img

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