first_imgaustraliaBIG4holidays parksThe Wiggles The nation’s most-loved children’s entertainment group, The Wiggles, and Australia’s leading holiday park brand, BIG4, have just announced a three-year partnership that will allow The Wiggles to share the BIG4 experience with a new generation of families.The Wiggles managing director, Paul Field, said the partnership was the perfect fit for Anthony, Lachy, Emma, Simon & co.“Just like The Wiggles, BIG4 delivers great experiences for young families right across Australia. We both share a deep commitment to the positive development of growing families. We could not have picked a better partner than BIG4.”BIG4 Holiday Parks CEO, Steven Wright, was equally excited about a partnership that he deemed a “natural alignment”.“The education values that underpin The Wiggles are strongly engrained in the BIG4 network, too.“We strongly encourage holidays that allow children to explore, exercise, and make new friends while enjoying a great Aussie adventure. So, it makes perfect sense for these two well-known and popular brands to come together.”Mr Wright said the partnership had the capacity to introduce a whole new segment of families to a first-class leisure accommodation experience at an exciting time.“Our family-focused holiday parks have undergone enormous transformations. Not only are they located in the best spots within Australia’s top tourist destinations, but many have bolstered our amenities offering from swimming pools, aquatic playgrounds and splash parks to jumping pillows and kids’ play rooms and clubs.”“Moreover, many park operators curate localised experiences for parents ranging from yoga classes to gourmet food and wine tastings from local producers, all within the best natural and secure surrounds so parents can relax and enjoy their holiday just as much as the kids.”As part of the agreement, The Wiggles and BIG4 will be offering The Wiggles audience a range of benefits and opportunities that will be rolled out in the coming months.last_img

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